The
Roots of Our JUKA Name
The history of our brand name,
JUKA®,
has its roots in Confucianism. Confucianism teaches that the ideal society can be realized
only through ideal human beings. Therefore, the development of the JUKA is Confucianism's primary
aim: a morally mature human being who is fully developed both physically and
intellectually,
through education and moral cultivation.
The whole Confucian system of philosophy
and morality can be summed up in the one simple Chinese word, JEN, which is the
composite character made up of two simple characters -- MAN, and TWO, -- meaning love and benevolence, or altruism.
JEN is a person's proper attitude and proper relation
toward the other fellow. This is the sum total of the Confucian teaching.
Applying to the moral development of the individual -- and to the fundamental objectives of social and
political relationships -- in their national and international aspects.
Knowledge of life
begins with the recognition of the other fellow, and ends with an
attentive philosophy for interacting with them.
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